CHIHABU

project synopsis

brand naming :

The Portmanteau Word of " MORINO / モリノ " is the combination of the word  " MORI / 森 = Forest " in Japanese and " NOMIMONO / のみもの = Drinks ".

This provides the deeper meaning of the new drink menu that purely created from nature and directly deliver to your hands.

brand concept :

• Mysterious of fruit (nature): the good benefits for your body is nature's secret 

• Juice Lab, Science: the mixture of nature and science which had been researched and tested to make sure the best we can get from nature
• Chakra Cycle: to the ultimate results that stimulate the natural flow of human force.

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logo design :

Water Drop + Forest Structure blended together via the letter " M " as linkage plus using Japanese lettering to portray the Japanese DNA origin.

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brand colors :

Combination of 6 elements = soil, water, wind, fire, nature, gold.

clients

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Brand Identity

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