ME SOUL GELATO | andondesigndaily

ME SOUL

objective

category

Me Soul Gelato is a Korean gelato brand from Jeju Island, presenting a healthy lifestyle image that is simple yet vibrant. The homemade gelato emphasizes quality, fresh ingredients, and features the distinctive flavors of seasonal fresh fruits. It is free from artificial flavors and added sugars, deriving its sweetness naturally, making it a healthy ice cream choice.

Brand Identity, Visual Design, Package Design

design concept

Jeju Island, South Korea, is used as the brand’s symbol to reflect the natural values abundant with mountain and sea-derived ingredients. The island's unique and easily recognizable characteristics are central to the brand’s identity.

logo design

The logo is designed to create a symbol with long, flowing lines that mimic the shape of Jeju Island, representing a journey. The circle signifies "soul," symbolizing spirit and the sun, which brings a new day and continuity to life.

package design

For the ice cream packaging, significant attention is given to create a lasting impression on customers. The design emphasizes creativity, providing an immersive experience through cute line drawings that bring Jeju Island to life in various settings, narrating the origin of flavors or festivals in a paper pop-up (3D) format. Additionally, the packaging includes spaces for placing the product and taking photos to share on social media, promoting the brand through word-of-mouth.

clients

Mesoul Gelato

VIA :

https://web.facebook.com/mesoul.gelato
https://www.instagram.com/mesoul.gelato/

credit

Design Director by Pongtorn Wachirapoka

Designer by Nuttavee Jiratthitikan

illustrator by Napatsorn Jantananon

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