CAPER

design concept

category

A shoe factory that produces footwear for both large and small customers, both domestic and international.

The brand was founded with the goal of developing a new shoe that can be worn in water, is highly durable and resistant, is easy to wear and comfortable, and is made from natural materials and special technology that makes it strong and durable.

Brand Identity

objective

To provide shoes that make everyone feel confident and at ease. There is no need to be concerned about usability. Give the impression of being energized and ready for the upcoming activities. Daring to think, daring to act, daring to embark on an adventure

logo design

The logo design concept was inspired by a travel route. A shape that can be seen as a whole mountain and shoes, resulting in an imaginative visual that is mixed with dynamic fonts, presents the look and mood of having fun, moving around and jumping around.

font & color design

Branded fonts and colours are chosen to be legible and accessible to people of all ages.

You will be inspired to try new things with a modern style that is fun and bold.
Brand colours emphasise colours that convey the adventure and naturalness, as well as the target group's lifestyle.

clients

Caper

VIA :

www.instagram.com/caper.sandals/

credit

Design Director by Pongtorn Wachirapoka

Designer by Waratchaya Boonket

Exclusive for Andon Design Daily Co.,Ltd.