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CAMPUS COFFEE ROASTERS

objective

category

Campus Coffee Roasters wants to communicate to everyone that they are coffee experts. It is like a school as a place to learn about coffee. who keep educating the barista through a menu that customers can choose by themselves from coffee beans, brewing styles and flavour results. Make customers feel more fun to drink coffee.

Campus Coffee Roasters wants to reflect its expertise in the world of coffee. Positioning themselves as an educational hub for coffee lovers. Similar to a school, they prioritise ongoing learning and development, providing baristas with a variety of coffee beans, brewing styles, and flavour profiles that customers can choose from, creating an engaging and enjoyable coffee-drinking experience.

logo design

Brand identity & Package design

The logo was designed by creating an easily recognisable symbol by the letter C, from first letter of Campus Coffee Roasters. The brand's logo was thoughtfully designed to incorporate multiple meanings and representations (such as Processing, Roasters, Dripper, Portafilter, and Flavor Wheel), to showcase the brand’s diverse range of coffee blends.

colors

The colours are chosen based on the coffee flavour wheel, allowing the brand to communicate its various taste profiles. Blue and grey are selected as they are neutral colour and other colours are complemented in accordance with the coffee flavour wheel.

visual design

The design of the brand is inspired by the motion of ocean waves, symbolising the diverse taste notes that can be experienced when drinking coffee. Also, the design reflects the altitude of the growing coffee region incorporating the use of textured and patterned elements that resemble coffee grounds.

clients

credit

Design Director by Pongtorn Wachirapoka

Designer by Nuttavee Jiratthitikan

Exclusive for Andon Design Daily Co.,Ltd.

Copyright © 2022 Andon Design Daily Co.,Ltd

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