160°c PASTRY & SPECIALTY COFFEE CAFE
objective
category
The number 160 and the unique structure of the building make this café in Chonburi stand out. The building is designed to resemble melting bread, aligning with the number 160, which is the temperature for baking bread.
Brand identity
design concept
Given the long brand name, "160°c Pastry & Specialty Coffee Cafe," we simplified brand recognition by emphasizing "160°c," making it easier for people to remember.
The logo is designed to highlight the number 160°c prominently and clearly, with a simple yet versatile design that can be used in various ways. The chosen font has a scientific look, appearing modern and accessible, effectively connecting people with the brand.
For the brand's color scheme, we chose red to represent the baking process. Red is used on a white background with large black spaces, allowing the small red elements to attract attention and convey the brand's vibrancy.
clients
160°c PASTRY & SPECIALTY COFFEE CAFE
VIA :
https://web.facebook.com/160cafe
https://www.instagram.com/160cafechonburi/
credit
Design Director by Pongtorn Wachirapoka
Designer by Sirawat Kittisuphat
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