CHIHABU

Given the long brand name, "160°c Pastry & Specialty Coffee Cafe," we simplified brand recognition by emphasizing "160°c," making it easier for people to remember.

The logo is designed to highlight the number 160°c prominently and clearly, with a simple yet versatile design that can be used in various ways. The chosen font has a scientific look, appearing modern and accessible, effectively connecting people with the brand.

For the brand's color scheme, we chose red to represent the baking process. Red is used on a white background with large black spaces, allowing the small red elements to attract attention and convey the brand's vibrancy.